Max is the author of Comp City, first published in 1994, with an expanded second edition published in 2002. In this groundbreaking book, Max exposed techniques even non-counting players could use to get an advantage over the games by exploiting health MOCAMBRAS.org weaknesses in the games' comp systems. Max's inside information came from his years of experience in the industry as a dealer, pit boss, and game manager. Max still does consulting work for the Barona game in California.

The initial manuscript for Comp City included advanced comp-hustling techniques that could be used by professional card counters, but the editors at Huntington Press decided to delete this section from the book in order to appeal to the wider market of recreational players. These excluded portions were published in Blackjack Forum in June 1994, and can be found now in the BlackjackForumOnline.com Library.

In the mid-1990s, he started hosting the Blackjack Ball, a secret annual event for professional players, where he serves as Game Master as many of the top pros compete for the Blackjack Cup and the title of World's Best Blackjack Player.

Now, as a host of the Game Show Network's World Series of Blackjack and for sports Max Rubin has become one of the most visible public advocates of professional players.